Executive Media Engagement Skills

This is the definitive workshop for corporate spokespersons. Red Shoe’s proprietary models give participants instant understanding of their role with the media and ‘muscle memory’ for handling the complex demands of this role. The dynamic, entirely interactive format forces participants to practice skills repeatedly. Traditional and social media are covered. While the focus is primarily ‘opportunity PR’ to maximise positive messages, we also challenge participants unexpectedly to ensure they are able to stay ‘on message’. Full-day, 1.5-day and two-day formats are tailored to the group size and seniority.

Effective Media Relations Workshop

New to the Communications function? This workshop equips marketing executives who must cover Public Relations/Corporate Communications functions. This workshop delivers insights, tools and techniques that build a foundation of core communications skills for such employees. The foundational skills include writing news releases and holding statements, preparing spokespersons for media engagements and engaging media effectively.

One-on-One Immersion for Media Engagements

Preparing for an important spotlight moment, like a live TV interview or media briefing? In immersion sessions which occur one week prior to the media engagement, the spokesperson will be focused on role-plays that will prepare them fully for the real event. Typically conducted in four-hour sessions, the hours can be scaled up or down depending on the executive's media-readiness and requirements.

Broadcast Interview Skills

The unique demands of a broadcast interview are the focus of this workshop for senior executives. Participants learn the Do’s and Don’ts of television, radio and social media interviews in a role-play driven agenda. This workshop can be customised to a specific upcoming encounter or broadened to cover all broadcast media. It is typically a six-hour or full-day programme.

Refresher Media Training

This advanced course is for experienced spokespersons who know the ‘rules of the road’ for media encounters and want to refine their techniques. Participants will acquire skill for handling the ‘8 Top Traps’ that often trip up executives. Role-plays are finely tailored to the participants’ environments, and exercises challenge them to combine skilfulness with authenticity. This six-hour agenda is designed for up to five participants.

Public Relations Primer

This seminar helps busy business professionals better understand what public relations is all about and how companies can gain business and reputational benefits from this strategic communications tool. It’s useful for executives new to corporate communications, and also for busy decision-makers managing their PR efforts with external agencies. With a better understanding of what PR can, and cannot, do, executives can better focus their efforts and make their budgets more cost-effective. This can accommodate up to 20 executives in a six-hour, full-day or two-day format.

Media Relations Primer

This seminar gives an overview of the role news media play in the business and communications landscape and an understanding of why dynamic and high-growth companies place a premium on having good media relations. It helps busy professionals quickly grasp how the media can influence key stakeholders, from customers to shareholders, the board of directors or industry regulators. Key areas of the seminar include understanding how the media works and what drives them to excellence. It is ideal for a group of ten professionals in a half-day or full-day format.

The Soundbite Session

Mastering the soundbite requires an acute awareness of quotable message structures. This workshop strengthens the ‘mental muscles’ of the spokesperson. Participants learn classic models appreciated by media and apply them to their own content. It is best suited to senior executives in a half-day session.